News and notes from the business of youth sports sponsorship

How sponsorship actually works in this market, written by someone selling it every week.

What You’re Actually Selling

Brands aren’t buying silver, gold, and platinum tiers. They’re buying three things at once: the anchor, the moment, and the proof.

The Five Mistakes in Almost Every Sponsorship Deck

Each one quietly caps what a property earns, and each one is fixable without a bigger audience.

The Cheapest Attention Left in America

A brand will pay $40 to reach a family that skips the ad in seconds. The same $40 could reach that family all season.

The Gap

A brand puts real money into a youth sports sponsorship. Six months later it has almost nothing to show for it.

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