News & Notes

News and notes from the business of youth sports sponsorship

New partnerships, and straight answers on how youth sports sponsorship really gets sold.

Partnership announcements
Snap Soccer and Capelli Sport logos over a soccer pitch
Partnership

Snap Soccer Names Capelli Sport Exclusive Apparel and Equipment Brand

RKG Sports brokered the multi-year agreement that makes Capelli Sport the exclusive soccer apparel and equipment brand at five premier Snap Soccer tournaments per year.

Capelli invests in the series and gains season-long activation rights plus a branded Coach Lounge. Snap club teams receive free product.

Snap Soccer and Academy Sports + Outdoors logos over a soccer pitch
Partnership

Snap Soccer Partners With Academy Sports + Outdoors on Tournament Canopies

Fifty Academy-branded canopies will line the Snap Soccer tournament complex this season, under an agreement RKG Sports put together with Academy Sports + Outdoors.

Academy gets branded presence at more than ten Foley tournaments in 2026–27. Snap families get shade and shelter for two full days per event.

Buku Events and Gatorade logos over a lacrosse field
Partnership

Buku Events Names Gatorade Official Hydration Partner

Gatorade is now the Official Electrolyte Replacement and Enhanced Hydration Partner of Buku Events, under a multi-year deal structured by RKG Sports.

Gatorade gets category exclusivity, visibility, and product placement at fifteen events per season. Buku players get product at every tournament.

Buku Events and Hackees Lacrosse logos over a lacrosse field
Partnership

Buku Events and Hackees Lacrosse Partner on Five 2026–27 Events

RKG Sports negotiated the agreement that brings Hackees Lacrosse to five Buku Events tournaments across the 2026–27 season.

Hackees backs the series with a financial commitment and gains on-site space, staffing, signage, coach and program access, and post-event reporting. Buku families get gear on hand at every event.

Snap Soccer and SkillShow logos over a soccer pitch
PartnershipAugust 12, 2026

Snap Soccer Names SkillShow Official Video Partner

SkillShow is the Official Video Partner of Snap Soccer, under an agreement architected by RKG Sports.

SkillShow gets category exclusivity across 40+ tournaments a year and direct access to every registered team through Snap’s owned channels. Snap families get game film and recruiting reels at every event, without a parent ever picking up a camera.

Read the announcement on skillshow.com →
Writing
SponsorshipJuly 1, 2026

What You’re Actually Selling

Brands aren’t buying silver, gold, and platinum tiers. They’re buying three things at once: the anchor, the moment, and the proof.
SponsorshipJune 15, 2026

The Five Mistakes in Almost Every Sponsorship Deck

Each one quietly caps what a property earns, and each one is fixable without a bigger audience.
SponsorshipJune 1, 2026

The Cheapest Attention Left in America

A brand will pay $40 to reach a family that skips the ad in seconds. The same $40 could reach that family all season.
SponsorshipMay 15, 2026

The Gap

A brand puts real money into a youth sports sponsorship. Six months later it has almost nothing to show for it.

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