Sponsorship sales for youth sports properties

Your youth sports sponsorship revenue doesn’t match your audience.

RKG Sports turns that audience into revenue for youth sports properties, and the right brand partners into part of the experience. The result is a stronger business for you and a better experience for the families and kids you serve.

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Here as a brand? See what you can buy across our client portfolio →
What We’ve Built
55+
sponsorship deals secured since 2023
$3.09M+
in sponsorship value closed since 2023
30+
years in the youth sports industry
900+
brands in our outreach database, with named decision-makers
For properties

You already have the audience. We turn it into revenue.

Leagues, tournaments, camps, and combines. Any sport, any size.

  • Inventory priced and packaged
  • Prospect pipeline built and run
  • Outreach, negotiation, and closing handled
Book a Free Sponsorship Review
For brands

Reach sports families across our full client portfolio.

One conversation instead of a dozen operators, run by someone who has closed 55 of these.

  • Event presence and on-site activation
  • Uniform, jersey, and digital placement
  • Product sampling and category exclusivity
See What Brands Can Buy
The Problem

Most youth sports organizations know they are leaving sponsorship money on the table. They just don't have the time, structure, or sales expertise to go get it.

You are running events, managing operations, building schedules, and handling a hundred other things. Sponsorship gets pushed to the side or handed off to someone who is already stretched thin.

Done well, sponsorship doesn't just add revenue. It buys back the time your team loses chasing it, brings in partners who strengthen the experience for your families, and creates a budget line you can plan a year around.

How It Works

Two phases. Everyone starts with the build.

Phase One: The Build

30-day paid service
  • Nine-area program audit
  • Valuation model and defensible rate card
  • Packaged tiers and an activation playbook
  • Named brand target list and 3-year sales plan

No selling yet. We diagnose what you own, price it, and build the whole program.

Phase Two: Sponsorship Sales Engagement

6 or 12 months · Retainer + Commission
  • Categories chosen and target brands named
  • Packages built to a brand’s stated budget
  • Outreach, negotiation, and closing handled directly
  • Fulfillment overseen and renewals steered

The program is built. This is where it becomes revenue, without the executive director making the calls.

Full breakdown of what each phase delivers →
About

Meet Rex Grayner

Rex Grayner, founder of RKG Sports

Most recently as SVP, Business Development for the largest operator of multi-day junior golf tournaments in the U.S., Rex secured multi-year partnerships with the likes of GEICO, Dunlop Sports Americas, Revelyst, Cirkul, IMG Academy, Mizuno, and AdventHealth. 50+ deals valued at $2.7 million in sponsorships in 3.5 years, plus 20% revenue growth across the company.

Before that, Rex spent nearly 20 years founding and running Student-Athlete Showcase, helping more than 15,000 families navigate their college recruiting journeys.

Read more →
News & Notes

A point of view on the business of youth sports

SponsorshipJuly 1, 2026

What You’re Actually Selling

Brands aren’t buying silver, gold, and platinum tiers. They’re buying three things at once: the anchor, the moment, and the proof.
SponsorshipJune 15, 2026

The Five Mistakes in Almost Every Sponsorship Deck

Each one quietly caps what a property earns, and each one is fixable without a bigger audience.
SponsorshipJune 1, 2026

The Cheapest Attention Left in America

A brand will pay $40 to reach a family that skips the ad in seconds. The same $40 could reach that family all season.
Read all news and notes →
FAQ

Common questions before we talk.

A 30-minute conversation about your events and where the revenue opportunities live. We come in with a few observations about your events and a point of view on where the biggest upside is. You decide if it is worth a second conversation.

That is where every property starts, and there is no obligation beyond it. Phase One builds the program: the valuation, the rate card, the packaged tiers, and the target list. You keep all of it. If you have someone in-house who can sell it, take it and go.

Six or twelve months of selling after the build, so seven or thirteen months in total. The length depends on how much runway you want against the plan.

You would need to hire a full-time person, train them, and hope it works out. Instead you get senior-level sponsorship leadership across strategy, pipeline, closing, and digital advisory, without adding headcount or waiting through a six-month ramp.

Let's talk about what your sponsorship inventory is actually worth.

No pitch deck. No pressure. A free 30-minute sponsorship review of your events and where the revenue opportunities live.

We come in with a few observations about your events and a point of view on where the biggest upside is. You decide if it is worth a second conversation.

Brands: we place partners across our full client portfolio. See what you can buy.

Prefer email? rex@rkgsports.com
Or connect on LinkedIn.
Request Your Free Sponsorship Review
Typical response within one business day.
Thanks, there. Your request is in. I'll be in touch to set up a time.