For Brands

Reach sports families where they already are.

We build and sell the sponsorship programs for a small portfolio of youth sports operators. One conversation gets you across all of them.

RKG Sports Client Portfolio, By the Numbers
60,000+
households
500,000+
paid gate entrants
50+
events across 10 markets
10–12 hrs
dwell time per event
Aggregated across active RKG Sports client properties.

A brand will pay $40 to reach a family that skips the ad in seconds. The same $40 could reach that family all season, in a place they chose to be.

Youth sports is the most consistently underpriced attention left in America. Not because the audience is small, but because it sits in the wrong budget category. It gets funded out of community relations instead of media, so nobody prices it like media.

RKG Sports works on the property side. We build and sell the sponsorship programs for a small portfolio of youth sports operators. When a brand comes to us, we are not shopping a list. We already know what our clients own, what it is worth, and which categories are still open.

What you can buy

01 · The anchor

Identity and category position

You become part of the event itself, not a logo on the edge of it. Closer to a media partnership than a signage buy.

  • Naming rights on an event, series, or season
  • Logo across event assets, signage, and apparel
  • Presenting-level mentions in all event communications
  • Category exclusivity for the length of the term
Gets you the deal.
02 · The moment

Product placement and activation

Families are on site for hours with time between games. That window is the most valuable thing a property owns and the most commonly given away.

  • Sampling and product trial between games
  • Branded fan zones and hospitality space
  • Point of sale and demo areas at the venue
  • Athlete appearances and content capture
Gets you the renewal.
03 · The proof

Data and measurement

Brands have stopped paying for impressions they cannot tie to behavior. Every program we build reports on what it actually delivered.

  • First-party registration data, within privacy terms
  • Post-event survey and brand recall measurement
  • Household reach and cost-per-household reporting
  • Content rights for use in your own channels
Gets you the increase.

Why one conversation

  • Category exclusivity negotiated across the portfolio, not one event at a time
  • Multi-property and multi-market programs under a single agreement
  • One point of contact for scoping, contracting, activation, and reporting
  • Consistent measurement across properties instead of whatever each operator happens to track

How it starts

  • Tell us who you are trying to reach, in which markets, and what a win looks like
  • We come back with the properties that fit and what is open in your category
  • We scope the program, price it, and put it in front of you as one proposal
  • The property runs the activation. We hold them to the spec and report on what it delivered

If nothing in the portfolio fits what you need, we will say so on the first call. We have placed brands including GEICO, AdventHealth, IMG Academy, Mizuno, Cirkul, and Capelli Sport.

Tell us who you are trying to reach.

Send us the audience, the markets, and what a win looks like. We will come back with what fits.

Start a Brand Conversation